Coffee Shop Business Plan Competitive Comparison

Welcome to the Coffee Shop Sample Business Plan Competitive Comparison

Table Of Contents
PRODUCTS   PRODUCT DESCRIPTION   COMPETITIVE COMPARISON   SOURCING   TECHNOLOGY   FUTURE PRODUCTS

THE LOST TREASURE OF ‘ARABICA’ considers itself to be a player in the retail coffee house industry. However, it knows that competition for its products range from soft drinks to milkshakes to adult beverages.
THE LOST TREASURE OF ‘ARABICA’'s primary competition will come from three sources:

National coffee houses such as Starbucks and Peet’s.

Locally owned and operated cafes.

Fast food chains and convenience stores.

What will make THE LOST TREASURE OF ‘ARABICA’ stand out from all its competitors are two things:
THE LOST TREASURE OF ‘ARABICA’ Coffee Shopwill be providing products in the most convenient and efficient way available--either at one of the two-sided Drive-thru shops, or at one of the Mobile Cafes.
This separates THE LOST TREASURE OF ‘ARABICA’ from the competition in that its customers won't need to find a parking place, wait in a long line, jockey for a seat, and clean up the mess left by a previous patron.
THE LOST TREASURE OF ‘ARABICA’ customers can drive or walk up, order their beverage, receive and pay for the beverage, and drive off.
The second differentiator is THE LOST TREASURE OF ‘ARABICA’s focus on providing a significant benefit to the community through a possible 7.5% contribution to customer-identified charities, schools, or other institutions.