Coffee Shop Business Plan Sales Strategy

Welcome to the Coffee Shop Sample Business Plan Sales Strategy

Table Of Contents
STRATEGY AND IMPLEMENTATION SUMMARY   STRATEGY PYRAMIDS   VALUE PROPOSITION   COMPETITIVE EDGE   MARKETING STRATEGY   SALES STRATEGY   STRATEGIC ALLIANCES   MILESTONES

There will be several sales strategies put into place, including posting specials on high-profit items at the drive-up window. The Baristas will also hand out free drink coupons to those who have purchased a certain number of cups or something similar. THE LOST TREASURE OF ‘ARABICA’ will also develop window sales techniques such as the Baristas asking if the customer would like a fresh-baked item with their coffee.

5.5.1 Sales Forecast
In the first year, THE LOST TREASURE OF ‘ARABICA’ Coffee Shop anticipates having two Drive-thru locations in operation. The first location will open in the third month of this plan and be fully operational beginning on the 1st day of September. The second Drive-thru will open six months later. THE LOST TREASURE OF ‘ARABICA’ is building in a certain amount of ramp-up for each facility while commuters become familiar with its presence. The Drive-thrus will generate 288,000 tickets in the first year of operation, or approximately $558,000 in revenue. In the second year, THE LOST TREASURE OF ‘ARABICA’ will add two more Drive-thrus and, in the third year, THE LOST TREASURE OF ‘ARABICA’ will add an additional nine Drive-thru facilities. The addition of these facilities will increase the revenue from Drive-thrus to a total of over 1,000,000 tickets or $2.35 million in the second year and 2,675,000 tickets or just over $6 million in the third. In addition to the Drive-thrus, THE LOST TREASURE OF ‘ARABICA’ will deploy one mobile unit in the fourth quarter of the first fiscal year. THE LOST TREASURE OF ‘ARABICA’ expects this mobile unit to generate 10,000 tickets each, at an average ticket price of $2.45, which will generate gross revenues of approximately $24,500. In the second quarter of the second fiscal year, THE LOST TREASURE OF ‘ARABICA’ will deploy a second and third mobile unit. THE LOST TREASURE OF ‘ARABICA’ expects all three mobile units to generate 150,000 tickets, or gross revenue of $375,00 in the second year. In the third fiscal year, with an additional fourth mobile unit deployed, THE LOST TREASURE OF ‘ARABICA’expects to see 264,000 mobile unit tickets, or $673,200 in gross revenue. THE LOST TREASURE OF ‘ARABICA’ is also showing revenue from the commerce portion of our website, where it will sell "THE LOST TREASURE OF ‘ARABICA’" t-shirts, sweatshirts, insulated coffee mugs, pre-packaged coffee beans, and other premium items. THE LOST TREASURE OF ‘ARABICA’is not expecting this to be a significant profit center, but it is an integral part of the marketing plan -- as a function of developing our brand and building product awareness. THE LOST TREASURE OF ‘ARABICA’expects revenues from this portion, to begin in the second fiscal year, to reach $26,000 initially, and $36,000 in the third fiscal year. Total first year unit sales should reach 298,402, equating to revenues of $558,043. The second year will see unit sales increase to 1,177,400, or $2,348,900. The third year, with the addition of such a significant number of outlets, we will see unit sales increase to 2,992,000, equating to gross sales revenue of $6,022,950.

5.5.2 Sales Programs
Corporate Tasting Events- THE LOST TREASURE OF ‘ARABICA’ plans to host tasting events for customers on a quarterly basis. Each quarter, at the introduction of each season, THE LOST TREASURE OF ‘ARABICA’ will be adjusting its menu to reflect the changes in the flavors served. Drink Coupons- At fundraising events for schools and corporate events, we will be giving away drink coupons as door prizes or awards. This encourages the person to come in for their free beverage and bring a friend or buy a baked item or a package of our premium coffee. The Drive Thru units will also be distributing coupons for special menu items or new product introductions. Chamber of Commerce and Professional Memberships- Because of the need to sell the Mobile Cafe services, THE LOST TREASURE OF ‘ARABICA’ will be an active participant in the Regional Chamber, local Chambers of Commerce, Foodservice Associations, and Specialty Beverage Associations. The exposure and education that these organizations provide is outstanding, but equally important are the contacts and opportunities made available for deploying a Mobile Cafe--or even two--at a special event.