Coffee Shop Business Plan Strategy Summary

Welcome to the Coffee Shop Sample Business Plan Strategy and Implementation Summary

Table Of Contents
STRATEGY AND IMPLEMENTATION SUMMARY   STRATEGY PYRAMIDS   VALUE PROPOSITION   COMPETITIVE EDGE   MARKETING STRATEGY   SALES STRATEGY   STRATEGIC ALLIANCES   MILESTONES

THE LOST TREASURE OF ‘ARABICA’ Coffee Shop will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations.
The Drive-thru are designed to handle two-sided traffic and dispense customer-designed, specially ordered cups of specialty beverages in less time than required for a visit to the locally owned cafe or one of the national chains.

THE LOST TREASURE OF ‘ARABICA’ has identified its market as busy, mobile people whose time is already at a premium, but desire a refreshing, high quality beverage or baked item while commuting to or from work or school.
In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support, THE LOST TREASURE OF ‘ARABICA’ could be donating up to 7.5% of revenue from each cup sold in individual Drive-thrus to the charities of the customers' choice.