Welcome to the Coffee Shop Sample Business Plan Strategy and Implementation Summary
Table Of Contents
STRATEGY AND IMPLEMENTATION SUMMARY
STRATEGY PYRAMIDS
VALUE PROPOSITION
COMPETITIVE EDGE
MARKETING STRATEGY
SALES STRATEGY
STRATEGIC ALLIANCES
MILESTONES
THE LOST TREASURE OF ‘ARABICA’ Coffee Shop will penetrate the commuter and captive consumer markets by deploying
Drive-thru facilities and Mobile Cafes in the most logical and accessible locations.
The Drive-thru are designed to handle two-sided traffic and dispense customer-designed,
specially ordered cups of specialty beverages in less time than required for a visit to the
locally owned cafe or one of the national chains.
THE LOST TREASURE OF ‘ARABICA’ has identified its market as busy,
mobile people whose time is already at a premium, but desire a refreshing,
high quality beverage or baked item while commuting to or from work or school.
In addition to providing a quality product and an extensive menu of delicious items,
to ensure customer awareness and loyalty, as well as positive public and media support,
THE LOST TREASURE OF ‘ARABICA’ could be donating up to 7.5% of revenue from each cup sold in individual
Drive-thrus to the charities of the customers' choice.
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