Welcome to the Doughnut Cookie Shop Sample Business Plan Business Analysis
Table Of Contents
MARKET ANALYSIS SUMMARY
TARGET MARKET SEGMENT STRATEGY
BUSINESS ANALYSIS
From an independent market analysis made in the state; 46% of bakeries represented retail shops, 34% represented wholesale operations, 4.6% were from in-store bakery persons, and 4.6% were from multi-unit retailers, the remainder from miscellaneous categories.
Of the retail-type bakeries, 58% were traditional full-line bakeries while 42% were specialty bakers of which-
30% were donut bakeries
31% were bread shops
24% were cake shops
12% were muffin/cookie specialty shops
4.2.1 Donuts & Coffee Shop Industry Overview: 2004
Example below shows very strong business growth.
Wendy's International, Inc. Reports Second Quarter Results,
http://www.wendys-invest.com/ne/wen24.php
Net income grew 17.2% to $71.6 million and EPS increased 17% to $0.62
Revenues increased 15.6% to a record $909 million
Tim Hortons' same-store sales surged 10.2% in U.S. and 7.8% in Canada
Wendy's U.S. company same-store sales increased 5.9%
DUBLIN, Ohio -- July 22, 2004 -- Wendy's International, Inc. (NYSE: WEN) today announced results for the second quarter ended June 27, 2004. The Company produced record revenues, net income and earnings per share for the quarter. Management reiterated its guidance for 2004 earnings per share in the range of $2.32 to $2.37, a 13% to 16% increase over the previous year.
Second Quarter highlights
Total revenues increased 15.6% to $909 million.
Same-store sales results were strong at Wendy's®, outstanding at Tim Hortons® in Canada and the United States, and declined at Baja Fresh® Mexican Grill.
4.2.2 Main Competitors
Snow Shack
Strengths: The main strength of Snow Shack is that it is the only business in El Centro that caters to the sno-cone market. It also has very reasonable prices.
Weaknesses: The primary weakness of Snow Shack is that it does not sell shave ice but rather sno-cones made from very coarse ice. Syrups are also not of good quality.
Garcia's Market
Strengths: The main strength of sno-cones sold by Garcia's Market is their low price of $1.00 and the convenience to the shopper in buying sno-cones while doing their shopping.
Weaknesses: The main weakness of sno-cones sold by Garcia's Market is that they do not sell quality syrups and prefer to sell the more inexpensive brand with lower quality taste.
Wal-Mart
Strengths: Main strength of sno-cones sold by Wal-Mart is the convenience to the shopper and low price.
Weaknesses: Wal-Mart's weakness, like Garcia's Market, is that they do not sell quality syrups. Also, the sno-cone business is not their primary focus or product.
|
|
|
|
Hair and Beauty Salon Business Plan
Doughnut ( Donut ) Coookie Shop Business Plan
Coffee Shop Business Plan